4-H Inspires New Ice Cream from Blue Bell

FOR IMMEDIATE RELEASE
February 14, 2008

4-H inspired the third best-selling ice cream in the United States, Blue Bell Creameries, to introduce their newest flavor–Centennial Cupcake–in honor of more than 100 years of 4-H youth development programming.

Featuring a delicious cake batter ice cream with pieces of yellow cake, a chocolate icing swirl and four-leaf clover sprinkles, the Centennial Cupcake half gallon is now on shelves in stores where Blue Bell products are sold. To sweeten the deal, Blue Bell is donating a portion of the sales to promote 4-H educational programs.

"4-H benefits so many young people with its youth development programs," said Paul Kruse, Blue Bell CEO and president. "This is just a small token of our appreciation. 4-H has been around for over 100 years. Blue Bell just finished celebrating its 100th anniversary in 2007, so we understand how special it is to reach the century mark."

Blue Bell has also created a unique carton for Centennial Cupcake Ice Cream. It features four children in 4-H T-shirts and the youth development program's widely recognized four-leaf clover emblem. "We worked with 4-H to create a package that symbolizes what they are all about," Kruse said. "The organization is for the kids. I think the smiling faces capture the spirit of 4-H just perfectly."

4-H is a community of more than 6.5 million young people ages 5-19 across America who are learning leadership, citizenship and life skills. 4-H programs are available to young people in all 50 states, U.S. territories and U.S. military installations worldwide. Visit www.4-H.org for more information.