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Resource
Directory
MARKETING
Places:
University
of Illinois MarketMakerTM
Interactive
marketing tool for any business in the food chain. This includes the suppliers
(producers) processors, retailers, wholesalers, and farmers markets.
Agricultural
Marketing Service, USDA
The
Agricultural Marketing Service includes six commodity programs--Cotton,
Dairy, Fruit and Vegetable, Livestock and Seed, Poultry, and Tobacco.
The programs employ specialists who provide standardization, grading and
market news services for those commodities.
Agricultural
Research Service
The
main in-house research arm for the U.S. Department of Agriculture.
Chicago
Board of Trade
This site provides market information, quotes, and a knowledge center
that has information on how futures and futures options can be used to
hedge or to speculate. Grain and oilseed futures contracts are traded
here.
EnterpriseWork
Developed
at University of Illinois, EnterpriseWorks aids the development of start-up
companies, providing a low-cost high-tech environment including business-planning
assistance, market research, and access to capital.
Farm.doc--Marketing
Outlook
Provides producers with objective up-to-date market information,
analysis, outlook and other references to assist in making marketing decisions.
FARM-DIRECT
Farm Direct
helps you find fresh, locally grown food by connecting you directly with
Illinois farmers.
Illinois
Department of Agriculture
Main
website for the Illinois Department of Agriculture.
Illinois
Product Logo Program
The Illinois Department of Agriculture's (IDOA) ILLINOIS
PRODUCT logo program helps consumers identify and purchase Illinois food
and agribusiness products. Participants are encouraged to help promote
the idea of "Illinois Products" but are under no obligation
to use the logo on their packaging or promotional items.
International
Marketing, IL Dept. of Agriculture
Provides
export and promotional assistance by introducing Illinois food and agribusiness
companies to the global market through arranging trade shows, forwarding
trade leads, coordinating tours and international missions.
Marketing
& Promotion, Illinois Dept. of Agriculture
Includes
a good annotated list of links and downloadable publications.
People:
Patrick M. Curry, Extension Educator, Community and Economic Development, Springfield Extension Center, (217) 782-8886.
John Pike: Extension Educator, Community & Economic Development, Carbondale Extension Center ph (618) 453-5563
Darrel Good, Professor, Agricultural Economics.
Hamish Gow, Assistant Professor, International Marketing.
Darlene Knipe, Extension Educator, Small Business Development, Quad Cities Extension Center, Ph (309) 792-2500.
Kim Tack: Extension Educator, IDEA (Initiative for the Development of Entrepreneurs in Agriculture) Phone: 309/796-0512
Other Places:
Agricultural
Alternatives
The
Agricultural Alternatives fact sheets are developed for those less familiar
with the enterprise. Each fact sheet contains information on marketing,
production, enterprise budgeting, and resource requirements to help users
make a balanced evaluation of the enterprise for their operation. Areas
include business management, fruits and vegetables, livestock, and more.
Agriculture
Online - Markets
Provides current and future market quotes & charts along with market
news.
Agri-Food
Trade Service
This Canadian Department of Agriculture site provides market
information throughout the U.S. and around the globe.
Agri-food
Trade Service Canada - United States Marketing Info
This site presents information on Canada’s marketplace for specialty
foods with the United States such as demographics, retail facts, and food
distribution.
Consumer
Demand For Fruit and Vegetables: The U.S. Example-U.S.D.A.
This site discusses how the factors such as income, age of population,
market promotion, and consumer awareness of the importance of produce,
contribute to increased fruit and vegetable consumption.
Council
for Agricultural Science and Technology (CAST)
Identifies
food and fiber, environmental, and other agricultural issues and interprets
related scientific research information for legislators, regulators, and
the media for use in public policy decision making.
Direct
Marketing to Schools--A New Opportunity for Family Farmers
Part of a study on Retail Farmers' Markets and Rural Development
in conjunction with researchers at Cornell University and Iowa State University.
Farm
Locator
Helps consumers, brokers, restaurateurs, and
other farmers find the farm services they are looking for. Register your
business and build a webpage for your farm in minutes.
FAS
Online
The Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture
works to improve foreign market access for U.S. products.
Food
Consumption Data System-ERS-Economic Research Service-U.S. Department
of Agriculture
This site enables you to create a table and/or graph using per capita
food consumption data.
FoodReview:
Consumer Driven Agriculture-ERS/U.S.D.A.
This issue of FoodReview projects U.S. food consumption and spending to
2020. Articles discuss how farmers, processors, retailers, and food service
operators are responding to this changing demand for food. Two additional
articles look at food assistance expenditures and household food security.
Freedom
of Information Act Requests
- U.S.
Department of Labor-Bureau of Labor Statistics
The Freedom
of Information Act provides any person the right to request access to
records held by the Bureau of Labor Statistics. This site provides the
procedures necessary to access these records.
How
to Direct Market Farm Products on the Internet-U.S.DA.
Supplies information on why to direct market on the Internet, developing
a marketing plan, researching the market, and setting up and marketing
on the Internet. This is a PDF file. You must have Adobe Acrobat Reader
in order to view this.
Journal
Of Product and Brand Management
Innovative research, leading-edge theory and best practice
combined to enrich discussion and development of product and brand management.
Local
Harvest
This
site offers a short glossary of direct marketing avenues such as Community
Supported Agriculture, Farmers Markets, U-Pick, and farm stands.
Marketing,Business
& Risk Management-National Sustainable Agriculture Information Service-ATTRA
These resources can guide agricultural business planning and help farmers
manage the amount of risk in their enterprises. In addition, some of these
resources offer advice on diversifying, developing new markets and adding
value to farm products to increase income.
MATRIC
The Midwest Agribusiness Trade Research and
Information Center is an international agricultural trade development
center at Iowa State University.
MATRIC provides assistance to U.S. businesses in developing and expanding
international markets.
Organic
Farming and Marketing: Questions and Answers-ERS/USDA
This site explains the size of the U.S. market for organic foods.
Organic
Farming-National Sustainable Agriculture Information Service-ATTRA
These resources offer guidance in preparing for certification, and in
production methods for a range of organic crops and livestock.
Sustainable
Poultry
This site provides education on the production, processing, marketing,
and entrepreneurship for poultry.
University
of California Sustainable Agriculture Research and Education Program
This site provides research and information to help strengthen connections
between farmers, consumers and communities.
U.S.
Census Bureau American FactFinder
This site provides in depth information on census data in the U.S. that
includes maps, tables and data sets.
USDA
Agriculture Fact Book
Provides downloadable copies of the recent agriculture fact books which
contain information on marketing and regulatory programs.
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University
of Illinois Extension
Office of Extension and Outreach
College of Agricultural, Consumer and
Environmental Sciences
University of Illinois
University
of Illinois - US Dept of Agriculture - Local Extension Councils Cooperating
University of Illinois Extension provides equal opportunities in programs
and employment.
Copyright© 2004