Introduction to Small Business Series
Starting My Own Business covers the characteristics of a successful entrepreneur and the steps involved in starting a business. Topics include:
- Determining if entrepreneurship is right for you
- Deciding what kind of business to start (including type and structure)
- Creating A Business Plan
- Obtaining Funding
- Marketing a business
- Securing ownership rights (including intellectual property)
- Assembling a support team
- Available resources
The Right Business For Me seminar helps attendees determine what type of business might be right for them. It includes
- More detailed criteria for evaluating ideas for businesses and selecting a successful business.
- How to decide on what kind of business to have. (industry, service vs. product, etc.)
- Evaluating ideas for businesses
- A look at the pros and cons of a variety of business structures (home-based, franchising, etc.)
My Business Plan covers the basic elements necessary to complete a Business Plan for a new or existing Small Business. Topics include:
- Why a business plan is needed
- Where to Start – The Business Planning Process
- Business Plan Sections
- What's Most Important
- The Financial Plan
- The Marketing Plan
Marketing My Business covers marketing basics, including how to:
- Determine what customers need, (Market Research)
- Evaluate the competition (Competitive Analysis)
- Pick the right group of customers to serve (Target Marketing)
- Select the best marketing approach for an individual small business.
- It also covers the 4Ps of Marketing (product, price, place [distribution], and promotion), as well as Advertising & Public Relations, and Branding.
|
