Over the years, marketing has been a challenge for managers of all types of businesses. During the Industrial Age, marketing theory was based on the traditional 4Ps: Product, Price, Place and Promotion. This approach was relevant and appropriate from the 50s to the 60s when product shortages occurred and the focus was on supply more than demand. Today's marketplace has moved from mass production and mass consumption to an interactive service economy, globally connected and customer driven–where time and speed are of the essence. Today's customers access product and service information according to their needs and wants. The key is for everyone in a business to be involved in marketing and to understand how its many parts can be brought together into a coherent and effective marketing plan. A marketing plan is based on marketing goals and strategies which align with the overall business mission, goals and strategies determined by both internal and external analysis. In other words, a marketing plan fulfills a company's marketing strategy that meets the needs of target customers.
Questions? Contact Earl Bricker, Coordinator, Community Assessment and Development Services at
dbricker@uiuc.edu
Featured Websites
Local Programs
Adams County Comprehensive Planning
Adams County has embarked on a planning process that will help guide responsible planning and development. University of Illinois Extension professionals are assisting in this work.
Alliance for Building Community
Alliance for Building Community (ABC) is a community partnership of Individuals and groups working to improve the quality of life for all residents of Adams County.
Brown County Action
Brown County Action is people working together to make Brown County an even better place to live and work. Are you involved in an Action team?
Growing Your Event
The tools you need to plan and organize festivals and special events.
Leadership
Interested in improving your leadership skills?
Local Government Education
The men and women who serve in local office are almost always volunteers, sometimes retired but often working full-time. Keeping on top of issues and trends is difficult, and University of Illinois Extension has been helping local elected officials with their continuing education for many years.
Locally Grown
Locally Grown is an effort to assist producers in west central Illinois and the surrounding area to market locally grown products by providing information to consumers on the availability, nutritional aspects, economic and environmental impacts of buying local.
Locally Grown targets all levels of the local food system network by creating learning opportunities and increasing availability of locally grown products for consumers. The project creates awareness and understanding between producers and consumers resulting in a more sustainable local food system.
Local Government Matters
Community and economic development news from University of Illinois Extension.
Contact Us
For more information about these programs, please contact:
Shelby Crow
Visiting Extension Unit Educator, Community & Economic Development
Adams/Brown Unit
330 S. 36th St
Quincy, IL 62301
Phone: 217-223-8380 x30
FAX: 217-223-9368 sschoon@uiuc.edu
Angelica Johnson
Community & Economic Development Assistant
Adams/Brown Unit
330 S. 36th St
Quincy, IL 62301
Phone: 217-223-8380 x28
FAX: 217-223-9368 anjelica@uiuc.edu
Laura Hyde
Community & Economic Development Assistant
Adams/Brown Unit
330 S. 36th St
Quincy, IL 62301
Phone: 217-223-8380
FAX: 217-223-9368 lhyde@uiuc.edu
